Month: April 2016

Should We Ask for $100,000? Or More?

A rabbi friend – Josh – told me a story. Many years ago, Josh’s synagogue was embarking on its first capital campaign to renovate the sanctuary. The goal was $1.5 million. He and the leadership were neophytes in the fundraising

Birthdays and Marketing

Growing up, I knew that on my birthday there would be mail. It was birthday cards of course. But getting mail back then – and even now sometimes– seemed like a pretty cool thing. This was the one day a