The last day of summer camp always was the marking point for the end of summer. Of course, there was that 10 days between the end of camp and Labor Day. This was taken up by camp reunions at Red Sox games (bleacher tickets were $2.00!!) and pre-season soccer practices. I thought everyone went back to school after Labor Day. There were those 3 Florida kids from camp who had to leave early. And the 6 Adelmans who lived in Mars Hill, ME where school started in early August because schools closed for 3 weeks beginning in late September so everyone could help with the potato harvest.
Only as an adult did I fully realize that the first day of school is often much earlier than right after Labor Day in other parts of the U.S.
In many synagogues outside of the Northeast, congregants are now back. The schedule of activities in terms of religious school, adult learning, and social action is more robust. And for synagogues along the Northeast corridor of the country, Labor Day will soon be upon us.
6 weeks from this evening marks the beginning of Rosh Hashanah. People are beginning to be in a synagogue frame of mind. Does your synagogue have a High Holy Day game plan leading up to six weeks from now? Of course, the Worship will be great. I am really talking about “welcoming”, utilizing social media, and of course fundraising.
Last year at about this time, I wrote a Blog about getting ready for the High Holy Days. Check it out. It gives you a roadmap to follow, if you haven’t begun your action plan already.
The High Holy Days is THE BEST TIME FOR FUNDRAISNG. Congregants are thinking about the synagogue. We are all together several times as a community.
DON’T BE AFRAID OR APOLOGETIC.
Studies show that this is the time of year that Jews are most likely to give Tzedakah. The numerous direct mail appeals, email blasts, phone calls, and social media articles and ads might give you that impression. You know the synagogue is important. You know there is a need for funds beyond Dues/Annual Commitments.
My Blog from August 2014 is a High Holy Day Fundraising Toolkit that still has relevance today. In addition to what I have noted in this blog, you should utilize email and social media to maximize your efforts. If you have online giving, be sure to include the link to your online giving page.
If the synagogue president is making a pitch for the High Holy Day Appeal on Yom Kippur morning, I would have an email reminder ready and programmed to be sent at sundown. Or at 9:00 AM the next day.
Holler if you have any questions. And let me know what happens.