Month: May 2017

Website Strategy

Communication today is so immediate. An email, a tweet, a Facebook post – write it, hit send or return and you have reached your target audience. Of course they have to open it and read it. And there are also

Income: Out of The Box Thinking

I am often asked about non-traditional ways that synagogues can generate income. Beyond dues and more traditional fundraising efforts like the High Holy Day Appeal or even a Gala. And “beyond the Bake Sale” thinking that I attribute to such

Fistfight or Celebration

I love telling this story about an annual congregational meeting. At the first one I ever attended more than 20 years ago, my friend Lanny Katz, who was the synagogue’s president at the time, prevented a fistfight from occurring. I

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